Best Kept Secrets to Growing Your Facebook Page Fans
If you have created a Facebook Page, your next goal is to increase your ‘Likes’ and fan base. 
There are many ways to do this and we want to share some of the best kept secrets to growing 
your Facebook Page fan 
1. Develop a persona for your audience. Some businesses have a description of what their ideal 
customer looks like. This can help you to visualize your communication and what your posts 
should look like on Facebook. 
2. Install an Engagement App on your Facebook Page. There are many great apps on the 
market that can help you to accomplish this such as Booshaka or Fan of the Week. 
3. Facebook has imposed some restrictions on what you are allowed to put on your new cover 
images, but it only applies to brand pages not to your personal profile, so you might consider 
introducing a business aspect on your personal timeline through your cover image. 
4. If you have several page admins, take advantage of the latest page admin settings that lets 
you assign authority to each person. Go to your Admin Panel then ‘Edit Page’ where from the 
drop-down menu you select ‘Admin Roles’. Once on the page you will see the Profile Pic of 
each Admin with their current role. To change their current role, just click on the down arrow to 
the right of the current role title and make your selection.
5. Sort your post insights so that at a glance you can see your most successful updates. Go into 
your insights. On the first page you’ll see real time post specific statistics, click on the arrow at 
the top to sort the updates based on which have gotten the most engagements. 
6. If you are using Pinterest, why not install the Pinterest app on your Facebook page. 
7. Add the ‘Message Button’ to your Facebook Page so readers can send you a private 
message. This also lets you reply privately. 
8. Take advantage of Insights to learn more about your fans, their age, sex, where they are 
from, etc. This will help you with your marketing. 
These 8 tips are some of the best kept secrets to growing your Facebook Page fans. In addition, 
make sure that you are sharing quality content that your fans will want to share with their 
friends. This will increase your reach and help you to grow your fans further. 
Tips You Need to Know to Grow Your Facebook Small Business Page 
Growing your small business using Facebook can be a very rewarding experience, but it can 
also be challenging and frustrating. Here are 4 tips you need to know to grow your Facebook 
fans and likes.
Promotions, discounts and free stuff are all very popular on Facebook. It is a way to offer your 
customers something of great value and they love it! You can offer a discount to anyone that 
mentions you on Facebook when they shop with you. You can build your reach (likes and fans) 
by making it simple for your visitors to distribute your message beyond your current fan base 
and then make it easy to redeem whatever you have offered them (discount or gift). 
#2 Boost The Posts That Are Important
Use ‘Boosted Posts’ to help you increase your audience reach. Enter the amount you are going 
to set aside for your promotion and Facebook immediately tells you how many people that reach 
will generate. You can target your reach so that your message is getting to the right people. For 
example, you can create posts that reach people near you. This is a powerful tool that is often 
overlooked because users don’t understand its full benefit. It’s cost effective and it provides an 
easy way to expand the reach of your posts. It’s important to realize that just posting your post 
isn’t enough anymore. You need to take these extra steps to get the most from your posts.
#3 Make Sure to Post Regularly
Throughout the day create a steady posting stream before any big event you have coming up. 
This can help your audience to focus. Make sure you are highlighting your ‘top goods/services,’ 
but reach out beyond self promotion to get the most out of your posts. Consider adding posts 
that will give your audience extra value. When you just post on your products and services your 
audience becomes bored and is likely to either hide your news feed or ‘unlike’ your page. By 
offering content that’s interesting you keep your audience wanting to find out what else you will 
offer.
#4 Give Your Page a Facelift
It’s time to do a little remodeling on your page and add some value. Make sure that your content 
information and hours of operation are posted. Update your cover photo so that it is current and 
relevant. Tell your audience a little bit about yourself and your business. 
These 4 tips will help you grow your Facebook Small Business Pag
Fans
Facebook is a social network platform for conversation. On your Facebook Page are you talking 
to your followers or chatting with them? A good indicator is the number of fans you have. If you 
want more fans than you have, then it’s time to make some changes. To get the most out of 
your page you need to understand your ‘social space.’ On Facebook there needs to be a lot of 
conversing back and forth to share information. This includes photos, links, videos and posts. 
Here are 5 fail proof tips to make sure you get it right.
1. Don’t Promote, Share – Your Facebook Page doesn’t exist just to market your 
products/services. If that’s all you do with it, your followers will lose interest quickly. Use your 
Page to get people interested that would make use of your products/services. 
2. Make Sure You Are Relevant – Think about your posts, keeping in mind the season, what 
topics are hot, what’s in the news, etc. Share links that your fans would be interested in and that 
they would want to share with their friends 
3. Make Sure Your Posts Are Interesting – Posts don’t have to be news to be interesting. Your 
fans aren’t going to be interested in news unless it’s relevant, but they might be interested in 
learning about a new product that’s coming to market that’s relevant. For example, let’s say that 
you run a medical page, and there’s a new cancer treatment that has shown promising results. 
Sharing this information with your fans would be wise as it is interesting, engaging, and relevant.
4. Posting About the Competition is Okay, Sometimes – Let’s say a new study is released that’s 
so interesting you know that it will attract attention. It might be better if you could find your own 
expert to give their opinion but that’s not always possible. In these cases it’s okay if you share 
information from a reputable source even when it’s your competition. A common mistake is to 
want to avoid anything to do with the competition, but ironically your competition can sometimes 
benefit you rather than hinder you. 
5. Keep Your Fans Talking – Never underestimate the power of your words. ‘What’s your 
opinion?’ When you post links from experts, especially ‘hot topics’ or controversial topics, ask 
your audience for their opinion, their feedback. Your goal is to generate conversation with your 
fans and to bring new fans on boar 
These 5 tips are a great start to growing your Facebook fans. What are you waiting for?
The Best Methods to Increase Facebook Likes 
Facebook likes are at the heart of your Facebook page. You want to build your fans, but you 
also want those fans to be relevant! So let’s look at the best methods to increase Facebook 
likes. 
Method #1 Increase Facebook Likes Using Contests
One of the easiest methods to interest people and draw them to your page is using contests. 
People like free items and so you can see why offering something free would increase new fans 
to your page especially when the condition to entering the contest is that you must like the page 
first. The lure of winning a prize helps you to target your market and grow your likes. 
Method #2 Grow Your Facebook Fans and Likes With Like Gated Coupons
Coupons are another great way to promote your Facebook page. The coupon doesn’t have to 
be big. It can be as small as 10% off a purchase. It is a great way to provide your audience an 
incentive to purchase the product(s) you offer and you can still keep your profit margins looking 
pretty healthy. 
Method #3 Increase Facebook Likes Using Ebooks
Depending on your industry, education can be a better incentive than even offering a prize or a 
discount. This is especially true with B2B companies who like to receive free e-books or white 
papers that provide them with information and tools to help them grow their business. This is a 
great way to drive large numbers of visitors to your page and increase your fans significantly. 
You are dealing with a targeted audience, which is exactly what you want.
If you aren’t sure what your ebooks should be about consider what your business is about and 
what you can share with your potential customers that will be useful and hook them on what you 
have to offer. Your ebook should also include a strong call to action that has the reader wanting 
to know more and wanting to take advantage of the service(s) you offer
. 
If you want to maximize your reach in promoting your offers, consider taking advantage of 
Facebook ads, which are very affordable and allow you to easily target your market to maximize 
your benefits. These ads are different than Google Ads so don’t confuse them. You can learn 
more about Facebook Ads under the help section on Facebook. 
Method #4 Provide Useful and Engaging Content
In addition to offering free things or coupons make sure that the content that is on your page is 
useful, interesting and engaging. That way your visitors are more likely to comment and strike 
up a conversation. In turn, those conversations get shared and that spreads your reach. 
How to Grow Your Facebook Fans on Your Page 
Facebook has changed the way we grow our businesses. Your Facebook Business Page is a 
great way to bring together a targeted audience. Your goal is to grow your fans or ‘Likes,’ but 
remember you don’t just want anyone clicking the Like; you want to bring to your page those 
that have a genuine interest in your products/services. While no Likes will be turned away, 
untargeted ones are not going to grow your business. Here are some strategies to grow your 
Facebook fans on your Page
1. Using your Facebook Page as a place for your fans to gather is great, but you will want to 
make sure that your posts are interesting and engaging. Good posts will get your followers 
commenting and engaging each other, along with sharing these posts to non-followers, who in 
turn might find it interesting and ‘Like’ your Page.
2. Invite a couple of others on board as Admin of your Page. They can then suggest it to their 
friends and your reach can grow. In addition, having more than one administrator can offer 
different perspectives, which can help to keep the page interesting. It can also make responding 
to posts and comments more efficient. As your page grows, the more admins you should 
consider having. 
3. Encourage your visitors to post pictures on your wall, which will help your Facebook page to 
show up in the News Feed. Facebook users love pictures, so take advantage of them and 
encourage your followers to openly share their photos. 
4. Inspirational images are well received. In fact, they are one of the most popular shares on 
Facebook so make sure to include them on your Facebook Page
. 
5. If you have a Brick & Mortar business, you can use your print media to encourage ‘Likes’ for 
special deals and discounts. You can also take advantage of Facebook Offers. 
6. If you have a large email list, you can suggest to those on your list to ‘Like’ your Facebook 
Page. You might also tell your Twitter followers to come over and ‘Like’ your page. 
7. Take advantage of Facebook Ads, which are easy to set up and very affordable. It’s a great 
way to target your traffic and bring in more ‘Likes.’ 
These five simple things can help you to grow your Facebook Page. Get ready to enjoy more 
likes and fans and to build your busines  
5 Things You Should Add to Your Facebook Fan Page 
Facebook continues to be one of the most popular social media sites growing at thousands of 
users a day. Because of the vast background of all these users it doesn’t take a lot of effort to 
recognize its influence, and any company, regardless of size and product will be able to boost 
their brand and create product familiarity, while always building potential customers. It’s easy to 
create a Facebook page, but what many are not aware of is that creating a Facebook page that 
easily collects ‘likes’ and builds a strong fan base, is a daunting task. 
When a visitor makes it to your Facebook page, most will click on either your info or wall, and if 
they don’t find anything that catches their interest they will simply leave your page.
 When a 
visitor likes your page, it’s to your advantage, because this new fan will be updated now and 
then with things you publish. 
You may have come across pages on Facebook that are so well done you wonder how it was 
possible. Great news! Here are 5 things you need to know about your Facebook fan page. 
#1 Embed YouTube Video
Facebook doesn’t allow you to instantly run flash. You have to launch it using a click on an 
image, so you need an image whenever you put a video up on Facebook. You can put your own 
URL with a custom picture. 
#2 Product Commenting
If you want to set up a little store on your Facebook business page, this feature is excellent. You 
have each product liked and then commented on. 
#3 Insert Flash Content
If you want to customize your Facebook fan pages with flash files for the header or in the photo 
gallery. If you are going to embed flash you will need to install a plugin or widget like 3D Flash 
Slide Show Maker. There are others you can use. 
#4 Track Using Google Analytics
The Facebook analytics system offers only limited information, but that’s not a problem because 
you can use Google Analytics on your Facebook business page. Create a new Google Analytics 
account to use with your Facebook URL. Then copy the UA number provide and insert it into 
your page code.
Applications using the Facebook Platform can access Insights data using the Graph API and 
FQL. You must grant permission to allow third-party analytics software to access the Insights 
data for your account
.
#5 Pop Ups
If you find your Facebook page is content heavy, you can hide some of it under the pop up 
boxes by inserting the appropriate pop up code.
How to Grow Your Facebook Page Likes 
For you to enjoy effective Facebook marketing you must have an audience. Without a large fan 
base that’s relevant it’s a bit like speaking to a room that’s empty. You would be wasting your 
time. To build that large fan base and to enjoy successful marketing on Facebook you need to 
be proactive. Getting ‘Likes’ is the first step in converting a casual audience to a fan and 
eventually a paying customer. Let’s look at the top fan building tips you can implement. 
#1 Use Social Plug Ins and Website Widgets
Install social plug ins like Facebook Like Box or Wibiya Toolbar on your website or blog, which 
allow your visitors to ‘Like’ your Facebook page right from your website. There are many other 
plug ins that you can install easily to the back end of your website. 
#2 Create a Like Gated App
You can provide valuable content using an app that requires visitors to ‘Like’ your page before 
they can access your content. How this works is really simple. The app provides an image along 
with a message that instructs the visitor to click ‘Like’ to see the content on your page. 
#3 Engagement Ads
Most marketers see Facebook adverts as a way to encourage users to purchase something. 
Engagement ads are different because they aim to market your Facebook Page rather 
promoting the sale of a certain product. 
#4 Get Your Existing Fans to Share Your Facebook Page Content
Your current fans are key to your building your fan base and watching it grow. When you publish 
relevant content on your page, your existing fans are more likely to share that material and that 
can lead to new fans finding their way to your site. Posting regularly up to date information also 
helps to encourage your fans to share the content you post. 
#5 Email Signatures
An often overlooked way to grow your Facebook Page fans is to include an email signature on 
all your emails. It’s easy to implement and very effective. If you are like most businesses, every 
day you send out a number of emails and so having the link to your social networking sites on 
your emails promotes your growth. 
These 5 tips are a great place to start to grow your Facebook ‘Likes’ and thus your fan base. As 
your fans grow and they share your content with their friends, who then share your content with 
their friends, you will see your reach grow and with that your fan base. 
Tricks to Grow Your Facebook Page Likes 
Your goal is to grow your Facebook Page ‘Likes,’ which means your fans grow. Let’s look at
 
some tricks to grow your Facebook Page Likes and reap the benefits. 
Trick #1 Featured Likes
You can display as many as 5 ‘Featured Likes.’ These are Pages that are liked by your Page on 
your Facebook Page. Another excellent technique to use is to ask your Featured Likes to return 
the favor for you. This gives you a little advertising drop. 
Trick #2 Marketing Growth
Add your Facebook URL to all of your marketing opportunities such as letterhead, business 
cards, brochures, etc. Make sure that you use a customized Facebook URL for your page, 
because the assigned URLs are long and ugly. 
Trick #3 Make Sure You Offer Valuable Content
If you want your fans to visit your page often and share it, then you need to make sure you offer 
content that’s of value. If you consistently provide top-notch content, your fan base will grow as 
your reach grows. In addition, the first time someone finds your page they’ll like what they see 
and want to read more of what you have to offer and so they are much more likely to ‘Like’ your 
page. 
Trick #4 Create a Newsletter
If you haven’t already taken the step to create a newsletter to send out to your customers and 
fans, then now is the perfect time to do just that. MailChimp along with other providers provide a 
simple newsletter solution. You can also post on your Facebook Page when your newsletter is 
available. Do a good job and provide valuable content so that your fans share it and you grow 
your fan base. 
Trick #5 Create a Facebook Calendar
Planning is important and being able to plan in advance what you want to post about helps you 
to schedule and organize your themes. This creates an environment where you can tie themes 
together with what’s going on in the community, online, etc. and then you can create valuable 
material that gains even more power because of your ‘timing.’
That’s it – 5 great tricks to help you grow your Facebook Page ‘Likes’ and fans. There are plenty 
of tips and tricks that can be of value, but start with these 5 simple ones and enjoy the benefits. 
Remember for your Facebook Page to be a success you need to grow your fans, so nurture it 
and care for  
How You Can Grow Your Facebook Likes on Your Business Page
You’ve created your Facebook Page but without ‘Likes’ and fans, your page isn’t going to 
benefit you the way you want it to. Let’s look at how you can grow your Facebook likes on your 
business page. 
1. Use Google Analytics to measure your Facebook ROI. If you have e-commerce on your 
website, it just takes a little bit of code for you to be able to track your social media activity.
2. Brand your apps so that they have the look and feel of your company’s branding and so they 
fit with your cover image. With the exception of Facebook provided apps (Notes, Events, Likes, 
Photos) you can change the image to fit your branding. 
3. Create custom app buttons. Use a site like Pixlr.com to edit your image to the right size or 
you might even have software on your computer. You’ll want your image to be 74 pixels tall by 
111 pixels wide to keep the correct ratio. 
4. When you are marketing on Facebook, you should focus on one goal at a time. Pursuing 
more than one objective at the same time actually leads to a reduction in your impact. 
5. In your Facebook marketing, it can help to think like you are the editor of a magazine. Why is 
your magazine better than the competitor’s magazine? How are you going to keep your visitor 
engaged? How are you going to balance your ads with your content? 
6. Select various posts to feature on your timeline stream. Make the post visible on your main 
timeline by going to the recent posts by others and then hovering over the right corner of the 
post you wish to add to your timeline click on the ‘X’ and then choose ‘Allow on Page.’
7. Get enhanced Facebook Page notifications. That way you will not miss any posts. Facebook
notification system doesn’t seem to notify users of comments on long threads so to make sure 
you don’t miss out on any notifications use a third party app like hyperalerts to keep you in the 
loop. 
8. If you are new to Facebook Pages, you can take it offline until you are satisfied with the look 
and feel of your page. To do this go to your ‘Admin Panel’ then choose ‘Edit Page’ followed by 
‘Manage Permissions.’ Check the box beside ‘unpublish the page.’ Then save your changes.
Use Facebook Offers to Grow Your Facebook Page Likes
The main goal of your Facebook Page is to grow your likes and your targeted fans. One way to 
do that is by taking advantage of Facebook Offers. With Facebook offers, you can share a 
discount with your audience by posting an offer on your Facebook Page  
ow to Successfully Design a Facebook Offer 
To make sure your offer is claimed as well as shared, you should consider the headline and the 
image you use along with the value of the offer. Remember, if people don’t understand what 
your offer is, they might think its spam and hide it from their News Feed or unlike your Page.
That is not what you want to happen, so make sure your offer is clear.
There is no minimum value or discount required to create a Facebook offer. However, discounts 
of 20% or more will usually reach the most people, and giving something away free usually 
performs better than offering a discount. 
How do People Claim My Offer?
Your visitor simply clicks ‘Get Offer’ and an email will be then be sent to them. The person will 
then need to print the email and bring it into your business to redeem it for whatever the offer 
was. You should make sure all of your staff are aware of the Facebook Offers you are running 
and that they know how to honor and process these offers, otherwise you will have unhappy 
customers, who will be quick to share their bad experience with their friends.
How to Create a Facebook Offer
You must have at least 50 likes in order to take advantage of Facebook Offers. Here are the 
steps you need to follow to create your offer
. 
1. On your Facebook Page’s Timeline go to the sharing tool. Click Offer, Event+ and then click 
Offer.
2. Fill out all of the details about your offer. This includes your Headline, uploading your image, 
adding an expiration date, and choosing your audience. You will also set your budget. 
3. Click the ‘More Options’ and add your start date, terms & conditions, and online redemption.
4. Preview your offer and when you are satisfied click ‘Post Offer.’
There you have it. It’s as easy as these four steps to create your own Facebook Offer and begin 
to enjoy the benefits of both increasing your Likes and bringing potentially new customers into 
your store. It’s a win-win all the way around!
4 Ways You Can Increase Your Facebook Page Likes 
Increasing your Facebook ‘Likes’ is how you increase your fans. Gathering fans can be done 
quickly using a number of tools, but the problem is you want to gather real fans that have the 
potential to become customers rather than just a bunch of ‘Likes.’ Let’s look at 4 ways you can 
increase your Facebook Page ‘Likes’ with those that can really build your business. 
#1 Contests and Sweepstakes
It’s very easy to run a contest or sweepstakes on Facebook. You can even require that 
Facebook entrants have to first become a fan by liking your page in order to enter the contest. 
This can really increase your fans/likes. However, many businesses go about this the wrong 
way. They promote their competition using Newsfeeds. You should not do this because it is 
against Facebook’s terms & conditions. Run your contest properly using an app like Wildfire or 
Strutta. There are a number of other contest apps you can use. Common types of contest 
include video or photo submissions. This contest and sweepstake method work best when you 
have over 500 fans. 
#2 Comment on the Business Pages of Others
If you want to get more Facebook fans then you must make you need your page to be as visible 
as you can possibly make it to a relevant audience. If you are a local brick and mortar business, 
you should ‘Like’ other local pages. Make comments on their pages as your page not your 
personal name. If you comment on posts where others have already commented, depending on 
their settings, they will be notified that you posted giving you increased visibility. 
#3 From Your Personal Profile Add a Link to Your Business Page 
Use your personal profile to add a link to your business page. Some of your friends will find 
what you do useful. You can even mention your own page in your status updates now and then 
to encourage friends to visit your Page and if they like what you have to offer, they might click 
the ‘Like’ button and grow your fans.
#4 Invite Friends to Like Your Page
You can really give your fan base a boost by simply asking your friends to ‘Like’ your page. Do 
this right from your page, where you can invite friends. It’s easy and highly effective.
There you have it – 4 ways to increase your Facebook Page likes and therefore your fans.
 
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